Hana Bank in South Korea has launched a new service that rewards savers with better interest rates if they are able to lose weight. The savings scheme is called “S-Line,” a Korean word that refers to a curvy, hourglass figure, and it has proven popular since its introduction in 2008. Around 50,000 customers have so far saved about 400 billion won (NT$10.5 billion) with the scheme.
南韓的韓亞銀行最近推出一項新服務，該服務可以讓減肥成功的客戶得到較好的存款利息。這個存款計畫稱為「S-Line」，這個韓國字的意思是富有曲線，前凸後翹的身材，自從2008年推出之後，民眾對此的反應非常熱烈。 目前這個計畫大約已經讓5萬名客戶存到4 兆韓幣 (105億新台幣)。
South Korea has been described as a nation that’s obsessed with image, and the popularity of weight-loss accounts shows just how important it is for people there to stay in shape. With the Hana Bank account, customers are entitled to improved rates if they lose 5% of their body weight in a year or keep up their gym membership.
Unusual and innovative savings schemes are the norm in Korea, and Kookmin Bank now has its own smartphone package. When savers forego their regular cup of coffee or a taxi ride, they can click on an appropriate icon on their phone, and the bank will automatically deposit money in their account. Speaking about the unorthodox accounts, one Korean office worker said: “I would be proud of myself to see more money coming in as a reward for my strict regimen.”